'Digital Pinay' is a buzzword, nothing more

So the PCS has spoken: they made a boo-boo over the application form asking for "vital" statistics; they're pushing through with the beauty pageant, er, what the heck are they calling it? (as Sacha Chua said, "if it waddles like a duck, quacks like a duck..."); personality counts in IT, yadayada.

I still question their intentions, though, "honest mistake" notwithstanding. I think they should have told people outright that this was a popularity-slash-beauty contest.

The "Digital Pinay" moniker is just to generate buzz, nothing more. It has nothing to do with Filipino women striking their own in the digital plain. It's got nothing to do with women in general asserting their equality in an already egalitarian field.

It has everything to do with the objectification of women, of putting forward (or is it backward?) the proposition that looks matter over talent and skills.

And I thought IT will be spared from all that feudalistic crap. Sad, really sad.